The news agency, the Associated Press has started a licensing partnership with a blockchain based start-up called Civil. The news came in an announcement made on the 28th of August and AP will be one of the first, and certainly, the biggest media company exploring the benefits of blockchain in the world of journalism.
The idea behind the project is to explore various ways of securing intellectual property rights, ethical journalism, and content usage using the power of blockchain. An integral part of the project will include AP delivering its content such as international and national news to Civil, who will then allow other news agencies to access it via the blockchain platform. Any newsroom that wishes to access the AP content platform, will be licensed directly by AP themselves.
AP will own CVL tokens which will then be used as an incentive device to help keep up levels of accuracy and objectivity in newsrooms. SVP at AP, Jim Kennedy stated:
“AP has been pushing into new digital territory for more than two decades, and Civil is opening up another new space with interesting technology to explore and a commitment to good journalism. We’re eager to help cultivate the space and demonstrate our value to a new set of digital publishers.”
The Associated Press is one of the world’s largest and most respected news agencies and was founded in New York City, back in 1846. The agency operates approximately 263 news bureaus in 106 countries across the world. Civil, are a startup that develops technology to keep track of ownership and content rights in the journalism sector.
Back in July, Adblock Plus announced the launch of a blockchain-based browser extension called Trusted News that would flag ‘fake news’ whilst highlighting trusted sources and stories.
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