Blockchain was catapulted into the mainstream during the World Cup match between England-Sweden. An advert by Hyundai was broadcast to over 30 million viewers during the halftime break, showcasing the benefits of blockchain technology.

The blockchain advert by Hyundai Digital Assets Company (HDAC) presented a high tech vision of what lies ahead and included both blockchain and The Internet of Things in the clip. On July 7th the ad was shown during the quarter-final break on both BBC and ITV.

IoT and blockchain solutions

HDAC was founded by Chung Dae-Sun, the nephew of the CEO Chung Mong-Koo back in 2017. The aim of the company is to provide top of the range and secure IoT systems by using both public and private blockchain solutions.

The clip used the word “blockchain” three times throughout and will have brought the concept to a whole new audience who may not have previously been familiar with the technology. The advert shows a family making instant blockchain based payments as well as living in a house that was protected by the technology. It presented a range of smart appliances and even a meter that automatically processed readings and made payments.

The HDAC website states:

“The technology can be applied to smart factories, smart homes, smart buildings, and various industries. Also, [machine to machine] transaction for mutual contracts and operation between IoT devices are implemented to bring a platform where rational consumptions and transactions are possible.”

A step in the right direction

But more importantly than just showing the potential of the product, the advert showed that the technology is trustworthy and not just some alien concept that would never be of use. With Hyundai backing this tech, any viewers of the advert will have a new perspective- a more credible one- with a name that they know and trust.

This is great news for crypto and blockchain as its reputation has sometimes unfairly been sullied by the actions of a few as well as criticism about its anonymous nature. Many have said it could be used for money laundering and other illegal transactions but the truth of the matter is that the good points far outweigh the bad. But for it to receive widespread adoption, its public perception has to change and this advert from Hyundai that reached millions is a step in the right direction.


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