The European Union’s General Data Protection Regulation came into force on May the 25th and since then many things of changed. The regulations were designed to provide a much-needed update to the previous legislation that was designed for a time that did not include the internet as we know it today. But what has really changed in the last three months?
The majority of email users noticed a dramatic increase in the number of emails they were receiving, prior to May 25th. This was due to the last ditched attempts of a number of businesses to receive the permission they required from the user to continue emailing them after the GDPR was introduced. Most people ignored these emails and on the morning of the 25th of May, they awoke to empty inboxes, much to the delight of many.
Less snail mail
There has also been a significant drop in the number of letters being sent via traditional mail. The Royal Mail in the UK noticed an 8% immediate drop in revenue from “snail mail”, due to the fact that companies are no longer allowed to send marketing materials and others to recipients on their mailing lists.
Longer privacy policies
Higher levels of compliance
Lack of infrastructure or a solid knowledge of how to become compliant resulted in a situation where many companies did not know how to go about adhering to the new rules. Fortunately, it seems that businesses are starting to work on this with a recent TrustArc survey showing that 53% of businesses are in the implementation stage and 20% consider that they are compliant. Full compliance with the GDPR is expected by 93% of all businesses by the end of 2019.
You are not sure if your business is adhering to the rules? Failure to comply with the GDPR can result in crippling fines and restrictions. E&S Group can help you to ensure that all of your processes are in order and that your business practices and operations are in full compliance with EU and local privacy laws. Send us an email on email@example.com