White papers have always been a very effective way of marketing and promoting virtual currencies. Back in 2008 when Bitcoin first launched, it was marketed through its own white paper that was said to be penned by Satoshi Nakamoto. Since those early days, almost every project on the market has been introduced via a comprehensive white paper, and now, in some jurisdictions such as Malta, this is actually a legal requirement.
Now, when the developer of an ICO is considering marketing, they have much more advanced methods at their disposal such as webinars, social media, and animated presentations. This does not mean, however, that the importance of a white paper should be discarded.
The purpose of a white paper
A white paper is a definitive guide to a project that gives the investor all of the information they will need to make a decision whether to invest or not. The main aim is to present a problem that exists within a particular sector, and then explain how the developer and the project will solve it.
The paper will also incorporate the philosophy of the company including its rationale for why it is needed a well as clearly illustrating how the model will make money.
A white paper needs to share the following information about the business:
- The long-term goals of the company and the vision of the project
- A problem that exists within a particular sector or market
- A solution to the problem
- Information on the founders, ambassadors, advisors and anyone else involved in the project
- Information about the business
- Technical information about how the problem can be solved
- The tokenomics of the ICO itself
Why is a white paper important?
The truth is that very few companies will be able to hold a successful ICO without a good white paper to present with it. This paper needs to explain the scope of the project in detail but also in a way that is accessible and understandable. By creating a document that can be freely distributed, it can reach those that may not have access to a webinar or conference.
A serious investor is not going to waste time and money investing in a project that lacks the basic information on its technology. The same idea applies in presenting information to the developers and the founders of the project.
If there is no white paper, or the white paper is badly written or missing key information, most will assume that the ICO is not legitimate and it will raise a number of red flags.
How to create your own white paper
But writing a good white paper is not easy as the author has to strike a careful balance between legal compliance, being technical but accessible, and providing all of the information required in a way that is easy to read and interesting. In most cases, it is not something that a developer can write in a couple of days- it requires the input of a professional.
At E&S Group we are able analysed your white paper with the appropriate format and technical details needed. Our team of lawyers, marketing experts, writers, and ICO specialists are on hand to ensure that your white paper ticks all of the right boxes and will be of interest to all of the right people. Send us an email on firstname.lastname@example.org or by telephone on +356 2010 3020